WARNING: SEO has Changed forever!
There's Hummingbird, Pigeon, Pirate, Penguin 3.0 & Penguin 4.0, and other horrors. What's up with SEO?
Isn't it time you stopped chasing Google's Algorithm and just gave Google what it wants? It's a novel idea, huh?
It certainly allows me to sleep easier at night knowing Google likes my content and wants to push it to the top of the SERPs.
Let's start off by answering this question:
Why is it so difficult to optimize for a keyword phrase?
The answer is in this video:
The truth is, Google is looking to wipe out ALL content from the SERPs if it has been “engineered” to rank well by optimizing the content for a specific phrase or two. When you read this type of web content, you can easily spot phrases that seem a little out of place, or forced, or repeated several times throughout the article. Using a keyword phrase 3 to 5 times every 100 words within an article is just not natural. It used to be that Google wanted these “hints” to tell it what a page was about, but today, it considers this type of keyword focused content as spam.
Web Content Studio was created at the end of 2008, beginning of 2009 to help webmasters create content a different way – a way that mimics natural writers.
Natural Writers Don’t Write About a Keyword Phrase, They Write About a Theme or Topic
Suppose you identify the phrase “how does insulin work” as one go want to rank for.
The old keyword-focused method would be to get that phrase into the title, H1 header, opening paragraph etc. Reading the article, you’d know what phrase was being targeted by the webmaster because you’d see it repeated where it wasn’t actually necessary. In other words it was FORCED into the content in an attempt to get it to rank for that phrase.
A medical expert would write about “How does insulin work” naturally without focusing on specific keyword phrases. The exact phrase might be used, but only where it makes sense to do so. There would be no requirement to get that phrase into the body of the article. Instead, the article would be written naturally, with words and phrases being used when they were needed, in the context of the best possible article on the topic.
The article would no doubt have words like: blood sugar, glucose, insulin, regulate, pancreas, blood, circulate, liver, muscle, beta cells, secrete, globulins, etc.
These are the theme words and phrases that would be REQUIRED in an authoritative article on the TOPIC “How does insulin work”.
See the difference?
In one method, you concentrate on one main keyword phrase (OK, you sprinkle in synonyms as well), whereas in the other, you concentrate on the topic.
When a journalist is given a brief for a new article in a magazine, do you think they are told to write around the phrase “blue widgets”? Or is it more likely they’ll be told to write an article on “how blue widgets make our lives so much easier”. See how the first one is keyword-focused, and the second one is theme (or topic) focused?
This is how you need to start thinking about content.
Google Bought the Technology for Analyzing Web Pages to Find the Topic
In a conversation I had with Michael Campbell when I was developing Web Content Studio back in 2008, he reminded me that:
“People may not remember that Google didn't create AdSense. They bought the semantic technology from Applied Semantics back in 2003”.
You can read the press release here
Pay particular interest to this paragraph:
“Applied Semantics is a proven innovator in semantic text processing and online advertising,” said Sergey Brin, Google's co-founder and president of Technology. “This acquisition will enable Google to create new technologies that make online advertising more useful to users, publishers, and advertisers alike.”
The press release goes on to say:
“Applied Semantics' products are based on its patented CIRCA technology, which understands, organizes, and extracts knowledge from websites and information repositories in a way that mimics human thought and enables more effective information retrieval”
So, Google certainly has access to technology that can help it understand words on a page in much the same way as a human.
But how does knowing this, help us?
Well, we need to think like a human when we develop content 🙂
Does an article written by an expert in a field repeat the same phrase at a density of 1%? 2%? 5%?
Nope.
They will write using the words and phrases that the NEED TO USE in order to write the best possible article on the topic.
That is where Web Content Studio comes in
This software will tell you the words and phrases that you NEED to use, on ANY topic, as if you were an expert.
It does this by analyzing the top ranked page in Google for the term you are targeting and bringing back the words and phrases used on those pages. After all, if Google is ranking them well, it must think they are the best articles on that topic.
Think about your site from the perspective of a visitor
If you think about the content you write on your site, do you come across as someone who knows the topic you are writing about? Would someone actually learn anything by reading your article, or is it published on your site just to try to get an Adsense click? If someone started reading your article, would they want to read the whole thing, or would they think that the article was total fluff, and click the back button?
If Google's technology can mimic human behavior, then your content must be written for humans.
How does Web Content Studio Help you Write better Content?
Suppose you have identified the following phrase as having good potential – copper kitchen sinks – and you want to write an article on it.
What words would be expected in a good quality article on copper kitchen sinks?
Well 5 or more of the top ranking pages in Google include the following 25 words:
copper, sink, sinks, model, kitchen, bath, hammered, bathroom, Mexican, design, finish, custom, craft, hand, round, tile, finishes, bowl, drains, small, style, apron, farmhouse, double, bar.
Looking at that list, don’t you think you’d need to use most of those words?
Let’s look a little closer at Google’s Results Pages as there is something that many people miss. We’ll use the phrase “copper kitchen sinks” as an example:
Google says there are 1,150,000 competing pages for this term. Well that really isn’t what that number means. That 1,150,000 pages is the number of pages Google knows about that are written on the topic of copper kitchen sinks. If we scroll to the end of the search results for this phrase, we get to this page:
Highlighted in yellow, it says that Google only really found 200 pages that offered any value. The other 1,149,800 pages are not included because they are TOO SIMILAR to the 200 displayed results.
That’s quite interesting, isn’t it? But where it gets more interesting is that EVERY search phrase has a similar cut off. You'll find that Google always returns a very small set of pages for any query, usually in the range of 150 – 600 results.
You may be thinking what’s so interesting about that?
Well, by analyzing random pages, I have found that on average, ALL of these included results have one thing in common. They contain a high percentage of ESSENTIAL theme words.
Let's look at a real example.
The search phrase Astigmatism returns around 5.5 million pages:
However, scrolling to the last page of results, Google only seems to rate 146 pages:
Let's consider the top 10 pages first, then we'll look at those ranking lower down.
All of the top 10 pages that rank for the term “astigmatism” have the following words within their content:
astigmatism, cornea, eye, health, lens, surgery, vision
That should not really be a surprise, but what if I told you that the following words appeared on at least 9 of the top 10 results for the search phrase Astigmatism:
causes, common, contact, lenses, refractive
Also, the following words appear on 8 of the top 10 pages:
care, conditions, corneal, errors, eyes, front, help, keratoconus, light, medical, shape, symptoms, treatment
.. And at least 7 of the top 10 pages had these words:
adults, blurred, center, children, clear, degree, disease, farsightedness, focus, nearsightedness, occurs, problems, retina, surface
Compiling this into a list, 7 or more of the top 10 pages include the following 39 words:
astigmatism, cornea, eye, health, lens, surgery, vision, causes, common, contact, lenses, refractive, care, conditions, corneal, errors, eyes, front, help, keratoconus, light, medical, shape, symptoms, treatment, adults, blurred, center, children, clear, degree, disease, farsightedness, focus, nearsightedness, occurs, problems, retina, surface
That is 39 theme words found on at least 7 of the top 10 pages.
Could it be as simple as thinking that quality content includes a core set of theme words & phrases? I think so, and I’ll show you why I think that.
Google only rates 146 articles for the phrase astigmatism. 4.26 million other pages on this topic are not deemed worthy of showing you.
Let's look at an analysis of random groups of pages taken from those 146.
For the test, I randomly picked groups of URLs to analyze. These are the positions of the chosen URLs from the 146 results shown:
Position 1 – 10.
Position 41- 50 .
Position 81 – 90.
Position 111-120.
Disclosure: I removed some URLS from this analysis to sites like Amazon and Youtube which tend to rank for any term, based on their huge authority.
Here is a summary of the results:
| Google Position of pages | Average number of the original 39 theme words that were used | % of theme words used |
| 1 – 10 | 34.4 | 88.2% |
| 41-50 | 27.5 | 70.5% |
| 81-90 | 29.5 | 75.6% |
| 111-120 | 24.5 | 62.8% |
Do you notice that even those ranking at the bottom of the search results contain a large proportion of the theme words?
The reason all of the web pages included in the results page contain these words is because these words are ESSENTIAL to the topic of the search term.
Do you think this is an isolated example I have chosen?
Well here are some other examples:
Search term: Diabetic alert dogs
Google shows just 299 results for this term at the time of writing.
For this search phrase, Web Content Studio identified the following 33 theme words which were found on 6 or more of the top 10 pages:
trainers, program, mission, medical, person, state, level, scent, right, learn, puppy, form, help, dad, diabetes, trainer, provide, work, type, act, day, use, low, diabetic, training, support, trained, service, train, alert, high, age, dog
Here is the summary table of the results, showing the position of the web pages tested and the percentage of theme words used.
| Position In Google | % chosen theme words used |
| 1-11 | 86.9% |
| 101-110 | 64.5% |
| 201-210 | 63.6% |
Here is another example:
Search Term: Gestational Diabetes
Google returned 383 results for this search term.
For this example Web Content Studio recommended the following 47 theme words:
american, baby, birth, blood, body, care, complications, control, delivery, develop, diabetes, diagnosis, diet, disease, eating, family, food, gestational, glucose, health, healthy, high, insulin, level, low, medical, medicine, normal, oral, pregnancy, pregnant, problem, resources, risk, screening, second, sign, skin, sugar, symptoms, test, time, tolerance, treatment, type, weight, women
These 47 theme words were found on 7 of the top 10 pages in Google that ranked for the term gestational diabetes.
Here is the table of results:
| Position In Google | % chosen theme words used |
| 1-10 | 86% |
| 101-111 | 72.1% |
| 201-210 | 74.5% |
In this case, the pages in the main index averaged around 70+% of the 47 theme words.
I could go on with more examples, but I think you get the idea. From the work I have done, I have seen time and time again that the pages in the main index, on average, are well themed around a core set of theme words.
This is actually what you would expect from a quality article if you think about it.
Imagine writing an article on gestational diabetes…
If your article was to be informative and cover the topic, you would have to include words like:
baby, birth, blood, body, care, complications, control, delivery, develop, diabetes, diagnosis, diet, disease, eating, family, food, gestational, glucose, health, healthy, high, insulin, level, low, medical, medicine, normal, oral, pregnancy, pregnant, problem, resources, risk, screening, second, sign, skin, sugar, symptoms, test, time, tolerance, treatment, type, weight, women
Without most of these words it's impossible to write a good article on the topic.
I am hoping that a penny has dropped as you have read this page.
What you have seen here is that Google is ranking well-themed, quality content in its main index. In fact, even those that are ranked at the end of the main search results are of a good quality. If your content is not well-themed, you better hope your site has huge authority to help it rank.
I have been working with themed content since 2005. It's my not so secret weapon in getting my own content ranked. My newsletter subscribers have heard me drone on about it over the years.
But wait… There is even more good news for those who theme their content…..
…..You never have to optimize content for the long-tail, every again!
Theming a page automatically “optimizes” your page for long tail phrases.
Google has changed what information it gives you, so that you often don't get to see what keywords your pages are being found for. However, remember that I have been theming my content for years, so I still have data I collected before Google started hiding keywords from us. The following screenshots are taken from real sites of mine:
In the last month, this page was found for 247 DIFFERENT keyword phrases.
In the last year, it has been found for…
…. 1632 DIFFERENT long tail phrases.
Let’s look at one more example from the same site:
In the last month, this page was found for 260 DIFFERENT keyword searches. In the last year, it was found for…
.. 3078 DIFFERENT keyword searches!
Those pages ranked for a huge number of different keyword phrases, naturally. The only reason they were so successful in sucking in the long-tail traffic was because they were well-themed, and contained all of the relevant theme words. The same theme words, incidentally, that make up the long-tail phrases themselves. Yet as you can imagine, very few (if any) of the long-tail phrases the page ranked for were found on the webpage itself.
Your Guarantee
This product comes with a 60 day no question asked guarantee when you pay in one lump sum. Try it for 60 days, and if you do not like it for any reason, ask for a refund and I’ll give it to you in full – no questions asked. See the special refund guarantee on the monthly payment screen if you are paying monthly.
Buy Web Content Studio Now – $167
OR
Pay Monthly – $29 for 6 months
By ordering the software, you are accepting the purchase agreement.
Software Requirements: PC running XP or later (Vista, Windows 7, Windows 8 & Windows 10)
If you own a Mac computer, you will need to be running if you have Parallels, as WCS is Windows software.
NOTE: For those on a budget, you can buy a Spider only version of this software.
Why I Developed Web Content Studio + A Demonstration
Web Content Studio is a tool that will help you write better, quality, themed content. It can help you write the type of content that makes you look like an expert in your field..
I have been writing my own web content using the principles of theming (often referred to as Latent Semantic Indexing, or LSI) since 2005. That is, I ignored a keyword-focused approach to content. Instead, I found the theme words and phrases relevant to my article topic, and used them as I wrote the content.
The reason for this was simple – experts who write good quality content will automatically use relevant, niche-sensitive words and phrases as they write their authority articles. As I studied the top ranking pages in Google, I saw a pattern. For any search phrases (especially as they get more competitive), the higher ranked pages were better themed around the most relevant words and phrases.
The idea of creating themed content was not new. In fact, in 2005 when Michael Campbell saw the type of stuff I was writing about in my newsletter on “themes”, he sent me a White Paper he had written back in 2000, called “Theme, Context and Topic – How to “Theme Up” your web site. The report showed that even back in 2000, when all the gurus were talking about keyword density and meta tags, search engines were far more advanced than most people realized.
Back in 2007 I started to release a few reports showing this theming in action. However, one or two critics claimed that I had hand-picked the websites to use in my reports to support my theories. Nothing could have been further from the truth, but to prove it, I release a report in July 2008 (how many years ago?). This “Gestational Diabetes” report provided clear evidence that well-themed content performed better in the search engines.
That was back in July 2008.
Web Content Studio is a tool I have been working on for quite some time. When I started programming it, my idea was clear – create a single software program that had all of the tools I needed to write quality, themed content.
Writing content for me is a three step process (plan, research & write, and check the theme of the article), so if should come as no surprise that the software has three main areas. I have recorded short videos to give you an ultra quick overview of each of the three steps. You should watch these videos in the correct order:
Step 1. Planning the article.
Step 2. Researching and Writing the Article.
Step 3. Checking the Theme
If you are looking to “Theme Up” your website content, Web Content Studio could be the perfect tool for you.
Unsolicited Testimonials:
Hi Andy,
I bought your Web Content Studio software as soon as it came out and I have been using it ever since. I write for a living, so creating the best website content I can is very important. I had been theming my articles as best I could for a while, but WCS made it, not only easier, but a whole lot better in every way.
Anyway, one client of mine was impressed with the reports I was able to provide, and that he could see his articles were higher in themed quality than his competitors. He also had a number of very competitive keywords he wanted to rank for that I had been targeting, but having mediocre results with. Last week he sent me an email, which read in part:
Having looked at the rankings, I really feel that the new themed articles you have been writing are starting to improve rankings for some of the more difficult terms, so thanks for your hard work! We are now seeing some rankings for 6 terms that we did not previously show for.
The keywords are in the highly competitive dating niche and after properly theming the articles, we made significant progress, which continues. Perhaps it’s just coincidence that his site started ranking for those terms just after it was promoted through well themed articles, but I don’t think so.I’m convinced and he’s convinced – theming works!
Thanks!
Kind regards,
John Coutts
and another…
One-of-a-kind software!
Truly, this puts all other content creation software “attempts”, in the dark ages. I had a few installation teething problems (all my fault – one very embarrassing I wont mention here). I emailed Andy and even though we have a big time difference between us, it was as if he was peering over my shoulder sorting things out in a flash. Highly recommended. WCS lets you get on with writing top-drawer content, keeps you focused on getting top quality articles onto your site while it takes care of a “100” other background tasks. It's like having your own outsource team constantly at your disposal..except you only pay for them once. Best part is, “Google loves my content!
Perry
Your Guarantee
This product comes with a 60 day no question asked guarantee when you pay in one lump sum. Try it for 60 days, and if you do not like it for any reason, ask for a refund and I’ll give it to you in full – no questions asked. See the special refund guarantee on the monthly payment screen if you are paying monthly.
Buy Web Content Studio Now – $167
OR
Pay Monthly – $29 for 6 months
By ordering the software, you are accepting the purchase agreement.
Software Requirements: PC running XP or later (Vista, Windows 7, Windows 8 & Windows 10)
If you own a Mac computer, you will need to be running if you have Parallels, as WCS is Windows software.
NOTE: For those on a budget, you can buy a Spider only version of this software.
COMPENSATION AND AFFILIATION AFFIDAVIT
As per mandates from FEDERAL TRADE COMMISSION, 16 CFR Part 255 – Guides Concerning the Use of Endorsements and Testimonials in Advertising, the purpose of this document is to establish the possible compensatory affiliation with Harlun Limited and Any Testimonials or Endorsers found on the pages of our site. Any or all endorsements from testimonialists used in our promotional materials MAY be affiliated with Harlun Limited as Marketing Affiliates and therefore might have an established connection with Harlun Limited in the form of Commissions paid on sales resulting from Referrals from those Testimonialists that might lead some readers to believe that the testimonial reviews on the pages of Web Content Studio might be biased. However, the reviews and comments on the pages of this site are to the best of our knowledge the true statements and beliefs of the endorsement givers and any claims made on the pages of this site can be substantiated on request to [email protected]
None of the testimonialists whose Endorsements were used in promotion of Web Content Studio have received complimentary promotional copies of Web Content Studio for the purposes of reviewing Web Content Studioto help generate Endorsement type Testimonials
EARNINGS DISCLAIMER AND FORWARD LOOKING STATEMENT
Every effort has been made to accurately represent Web Content Studio and it’s potential. However, there is no guarantee that you will earn any money using Web Content Studio, the techniques or ideas in these materials. Examples in these materials are not to be interpreted as a promise or guarantee of earnings in any way. Earning potential is entirely dependent on the person using these products, ideas and techniques and we do not purport this as a “get rich scheme.”Any claims made of actual earnings or examples of actual results can be verified upon request. Your level of success in attaining the results claimed in our materials depends on the time you devote to the program, ideas and techniques mentioned, your finances, previous knowledge and various skills. Since these factors differ according to individuals, we cannot guarantee your success or income level. Nor are we responsible for any of your actions.Materials in our product and on our website may contain information that includes or is based upon forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Forward-Looking Statements give our expectations or forecasts of future events. You can identify these statements by the fact that they do not relate strictly to historical or current facts. Such Forward Looking Statements use words such as “anticipate,” “estimate,” “expect,” “project,” “intend,” “plan,” “believe,” and other such words and terms of similar meaning in connection with a description of potential earnings or financial performance. Your Results May Vary from ours and those of anyone else who is, or will be using these products, techniques, and/or services .Any and all forward looking statements here or on any of our sales material are intended to express our opinion of earnings potential not actual earnings expected. Many factors will be important in determining your actual results and no guarantees are made, expressed or implied that you will achieve results similar to ours or anybody else’s. In fact no guarantees are made that you will achieve any results from our ideas and techniques in our material at all.
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CONTACT INFORMATION:
Andy Williams
Harlun Limited
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